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Post by account_disabled on Feb 17, 2024 8:30:12 GMT
It's not hard to predict that social media will remain a powerful tool for e-commerce marketers in 2023. 6. Alexa Voice Commerce What are the latest trends in voice commerce? Smart speakers have been a part of our lives for quite some time. People use them for a multitude of reasons, including listening to music, searching for knowledge - and nowadays, even buying items online. This trend began after Amazon's Echo smart speaker was released in 2014.
Recent studies suggest that using smart speakers for latestdatabase.com shopping-related activities, such as ordering products, conducting research or tracking shipments, is growing. In fact, it's estimated that the percentage of US smart speaker owners who engage in these activities will grow from 20% to 55% in the next two years. Voice commerce has become a popular way to buy items such as housewares, food and electronics at low cost.
However, when it comes to more expensive items, many consumers are reluctant to use voice commerce due to concerns about trust, privacy and passive listening. This was found in a Microsoft study that reported that 41% of users have these concerns. Businesses that are diving into the world of voice commerce should be aware of the fact that consumer privacy is a major concern.
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